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Nearly 60% of respondents to our most recent report chose content marketing as the most effective B2B lead generation channel.

So, everyone should be producing and relying on content, right?

Well, not quite. At least not before thinking through the many considerations that make content an effective channel in the first place.

Content marketing alone may not be enough, particularly if you're launching a new venture.

So how can we supplement those long-term plays (content) with other effective channels in order to grow?

A few dozen marketers shared their thoughts in our latest report.

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