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Five years ago, the Shopify App Store featured 100 apps, was operated by a team of three (including an intern), and personalized phone calls were the method of choice for vetting app submissions. Today, there are over 2,000 apps, and in 2017 the Shopify App Store and its marketplace became one of the top five most frequently-viewed pages in all of Shopify, including the merchant admin.

Last week, the new app store was released. In this article, we look at how the new app store came to be—the teams, ideas, and plans that shaped this updated marketplace. In this post you will learn:

- The backstory of the Shopify App Store, and the catalyst that launched the new app store
- The key challenges of the redesign and how the teams conquered them
- How the teams worked through the project complexities to build for the future