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The article is more about product market fit than about growth hacking but I feels it may be useful for few as plenty of startup founders also hang out at GH

  • MB

    Morgan Brown

    over 5 years ago #

    While this was originally published in 2007, it's great to see Marc putting it back in the public stream.

    Growth hacking is nothing without PMF -- it leads to unsustainable growth -- so before you get growth, get product market fit.

    This is the canonical article to read on the concept.

  • SE

    Sean Ellis

    over 5 years ago #

    This is the post that has influenced my startup marketing execution more than any other in the last 10 years.

  • AG

    andrew gale

    over 5 years ago #

    Good post but the ending is exactly right! It leads to more questions then it answered :/