Omnichannel retail—or the practice of creating an integrated, personalized shopping experience on each online and offline channel where a consumer may shop—is completely reshaping the way businesses market and sell their goods.
It only makes sense that the way we measure our business success in an omnichannel world needs to change, too.
For too long; in-store, online, and every kind of seller in between has been using the same set of key performance indicators (KPIs) to measure business health and growth.
But these one-dimensional metrics simply aren’t effective when taking multiple marketing and sales opportunities—and their impact on each other—into account.
It’s time for everything—including your business success metrics—to go omnichannel.
Here are the omnichannel measurement metrics and methods the modern ecommerce marketer, manager, and business owner need to succeed.