In a survey by Salesforce, 67% of customers said that their standard for a good experience is higher than it has ever been. In addition, 76% of customers expect companies to understand their expectations and what they need.
And what do customers expect today? A perfect digital experience, that’s all!
Don’t believe us?
These stats will change your mind:
88% of online consumers are less likely to return to a site after a bad experience.
56% of consumers say ‘the overall enjoyment of the purchase experience’ influences their decision to buy a product or service.
Here are 7 ways to offer a smooth customer experience: