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Have you ever seen clicks in Search Console for queries that keyword research tools said have no search volume?

15% of Google searches every year are from completely new queries.

If you spend any amount of time in Google Search Console, you discover that the keyword impression data that it reports is sometimes vastly different from that of the Google Keyword Planner, SEMrush, Ahrefs, or any of the other keyword tools.

So if there is no trustworthy tool to identify these keywords, how do you find them?

Garit Boothe explains exactly how...

  • SV

    Steven van Vessum

    8 days ago #

    I see this happen all the time. Interesting, will check it out!

  • KS

    Ken Savage

    8 days ago #

    I learned everything I know about news jacking from david meerman scott.

  • GB

    Garit Boothe

    8 days ago #

    Another interesting note is that you can combine this technique with a robust long tail strategy. So publish hundreds of pages around, for example, city-based keywords or specific product long tails. Then double down on the queries with good impression data.

  • NS

    Nick Swan

    5 days ago #

    SEOTesting.com has 3 or 4 reports based on Google Search Console data just for this reason. So many opportunities found for keywords getting 1,000+ searches per month that get reported as 0-10 in other tools!

  • MR

    Meme Random

    4 days ago #

    Interesting

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