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No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we're spending about 70 percent of our media time and 79 percent of our social media time on mobile.…

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  • GF

    George Featherstone

    over 2 years ago #

    Nice short article with a couple actionable insights. Of course render time is key, but I really liked the thought from Johnathan Dane at Klientboost which gives evidence that counteracts the accepted logic of "less is more" on mobile. One might say "more is more - if optimized for the medium". Great share, thanks.

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