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Exclusive data/graphs that show the typical retention curve in the Google Play store.
Great post, thanks Andrew.
Very interesting read. Great insight into what retains users on various platforms. Its strange to me that users have such a hard time activating their accounts or services. So would a reward help here? A benefit for activating?
Interesting post, i completely agree with activation > notification
Great post indeed Andrew. Fascinating to see that essentially all delta comes from D1. What I take from that is either A) Product doesn't have a large enough market (true users are very few), or B) Onboarding is off. Now, how to tell which of those could be the main culprit would be super useful.
Based on this report, I have come up with a simple communication strategy to improve App's retention. Hope you guys find it useful https://medium.com/its-an-app-world/how-to-improve-your-app-s-retention-6473abdb17e3
great post, nice work
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