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Despite the number of companies conducting link building, PR, or brand awareness outreach campaigns, there's still a distinct lack of benchmark data and data-driven insights into what actually gets results. This data piece attempts to answer some of the most common questions about outreach by digging into over 12,000 campaigns across companies of all sizes and industries. Such as:

  • What level of response rates should we expect? How much variation should we expect from campaign to campaign?
  • Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business?
  • What can we do to improve our response rates?

Read on to learn more in this new data analysis from BuzzStream.

  • TC

    Tad Chef

    over 2 years ago #

    Excellent insights here Paul! This is exactly how I do outreach:

    "The primary differentiators for top performing accounts are the amount of time spent prospecting for highly relevant contacts and customizing messages to make them personalized and contextually relevant."

    That's why I get response rates of 40 to 50% usually!

  • TM

    Thaslim Mohamed

    over 2 years ago #

    Thanks, Paul for sharing it here. I was exactly going to do an email outreach to my influencers. These well-researched insights guided me to do well.

  • NR

    Nikola Roza

    over 2 years ago #

    Fake personalization gets -1.3%. That was be expected.

    Because of two reasons:

    First, it's very easy to scale, so most bloggers opt for it. Because they subscribe to the belief that email outreach is purely a numbers game. No, you don't need to develop relationships; No you don't need to give before you receive.

    You just need to send an X amount of emails and you're guaranteed to get Y number of links for your effort. And as for the scorched earth marketing tactic?
    Oh well... grass will regrow, eventually.

    Second: The specific example you shared "Hey FNAME, I just saw your article at XYZ.com. Great post! I’ve written something your audience would like…”
    is very similar to what Brian Dean used in his outreach campaigns. And we all know how well it worked for him

    This tells me that this approach used to work 5 years ago and that it was new then, but now is definitely old news.
    And people are turned off by it because they recognize it's fake. The message they actually receive is "hey Name, I just (totally by accident- I'm being honest) stumbled upon your article about X. at XYZ.com. Great Post! I’ve written something your audience would like… And you better link to me because I bothered to send you a 'personalized' email."

    And the reading blogger thinks "yeah by accident my"...

    Hey Paul, thank for sharing this wonderful study. I enjoyed reading as it reinforced my belief that outreach is crucial for online success and that personalization is crucial for outreach success.

    My goal is to master outreach so I'll be the in the top 5% getting 40% success rate. And let's see if I can beat Tad's 50% :)

  • MH

    Matt Harney @ Appealie

    over 2 years ago #

    Some legitimately good data in here.