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I'm sure you know this already - selling is just as much about strategies or sales skills as it is about psychology.
You know that we make decisions emotionally, and then try to justify them with reason. And so, when selling, the trick is to engage with those emotions, ideally before the brain kicks in.
It’s just… I bet you wonder how to actually apply that in practice, right?
Luckily for you, that's exactly what we talk about in our latest post:

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