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Top-performing marketers don’t achieve success by chance!

They understand how to tap into the brains of customers for powerful.

The following ‘neuro’ tips and tricks are based on years of comprehensive research.

All you need to do is run, measure and refine these data-backed mind hacks for your particular business.

Be prepared to metaphorically zap some customer brains into motion!

Your marketing and sales efforts depend on it!

  • DG

    Dana Gore

    5 months ago #

    Loved this!
    I agree that I learn best when I'm presented with a variety of different styles. It gives me a well-rounded message.
    Never heard of neuromarketing before, but it's interesting. I appreciate you putting this together :)

    • EE

      Erik Emanuelli

      5 months ago #

      I found it really interesting too, @mrsdeegee

      When I worked as sales representative, I remember how psicology was directly connected to marketing. But the whole concept of neuromarketing is kinda new to me!

      • SH

        Sam Hurley

        5 months ago #

        Love reading new topics — I'm glad to be the first one to bring it to your attention, Erik! 👀

    • SH

      Sam Hurley

      5 months ago #

      #BOOM! That's what I love to hear, Dana! :))

      I'm so happy to be your first introduction to Neuromarketing — And I'm glad you took a lot away from this guide.

      100% with you on content formats and styles! It aids attention and absorption. 💯

      Thanks a bunch for reading,
      Sam
      --

  • CS

    Chery Schmidt

    5 months ago #

    I watched a TED Talk a while back on Neuromarketing, seems to be true, there is a buy button in out brain LOL I cannot believe how many stupid impulsive decisions I have made because of this ... Yeppers, you can tap into the brain to get your customers to sell more.

    Sam did an amazing job with this post! I was surprised to see the outcome of the storytelling video or storytelling audio study, I would have thought video would win hands down HUM?

    Thanks for sharing,
    Chery :))

    • SH

      Sam Hurley

      5 months ago #

      Love this, Chery: "There is a buy button in our brain." 💯🧠😎

      There certainly is ... And it's called the Amygdala!

      We're probably all guilty of those impulsive decisions from time to time (I can relate!) — and then it's usually time to experience buyer's remorse thereafter LOL.

      (By the way: Businesses can reduce this remorse by simply keeping in touch with the customer after purchase and making them feel part of something. Quick tip!!) 👌✔

      And you're not the only one to say that about the storytelling experiment. 😊 I think many more will be surprised on that point, too...

      Cheers for reading!
      Sam :))
      --

      • EE

        Erik Emanuelli

        5 months ago #

        Learned something new just from this comment, @sam___hurley! 🙏

        How clever is your tip?!?
        Businesses can reduce this remorse by simply keeping in touch with the customer after purchase and making them feel part of something. Quick tip!!) 👌✔

  • LS

    Lisa Sicard

    5 months ago #

    Hi Sam, wow, this post was really an eye opener for me. I loved the part about how people remember the first and last and how fear plays a big role. I was surprised about the stats on video. Very surprised. Thanks for the many valueable insights we can use in our marketing.

    • EE

      Erik Emanuelli

      5 months ago #

      It's all about emotions!

    • SH

      Sam Hurley

      5 months ago #

      Cheers for your awesome feedback, Lisa! 🤩🏆🤩

      It's literally mind-blowing how deep this topic goes — and doesn't it just make so much sense when you think about your own purchases and perspectives?

      First and last memories, fear and even the audio storytelling points all correlate with my own experiences — but you only really think about it (consciously) when delving into Neuromarketing. 🧠👌

      I'm very glad you found it to be useful!

      Thanks a million,
      Sam :))
      --

  • LR

    Lorraine Reguly

    5 months ago #

    This kind of stuff is really interesting to me. I took numerous psychology courses when I was in university. I love that knowing how the brain works can make a lasting impact upon people and actually get them to buy your products!

    By stimulating certain parts of the brain and evoking emotions in others, you CAN turn them into customers!

    • EE

      Erik Emanuelli

      5 months ago #

      There are some principle of psychology applied to sales that never get old.

    • SH

      Sam Hurley

      5 months ago #

      Me too, Lorraine!! This stuff never gets old — there's *always* more to learn. 🧠

      And the edge you have over competitors who DON'T know about the power of Neuromarketing?

      #Priceless

      Cheers!
      Sam :))
      --

  • JH

    Joy Healey

    5 months ago #

    Knowing how the brain works when processing marketing messages was really interesting, thanks. Especially about the "3" brains.

    Some great tips that I will start implementing.

    Thanks for sharing.

    • EE

      Erik Emanuelli

      5 months ago #

      That part was fascinating, Joy.
      Good to hear you liked it, too.

    • SH

      Sam Hurley

      5 months ago #

      Thanks for reading, Joy! 😎💯😎

      Knowing how the 3 brains process and translate information really gives marketers an edge over their competition.

      It's not common knowledge (in the slightest) so definitely worth implementing!

      Catch you soon,
      Sam :))
      --

  • SH

    Sam Hurley

    5 months ago #

    Thanks so much for sharing my neuro-hacking guide with the GH folk, @erikemanuelli! :))

    Which section and/or studies zapped your brain most? 🧠⚡

    A few people have already mentioned the surprising video VS audio results!

    I'm still really shocked at the 'Apple Effect'... 😯
    Sam
    --

    • EE

      Erik Emanuelli

      5 months ago #

      Hi @sam___hurley! 😃
      Kudos for writing this fascinating article!

      The third section of the article is particularly interesting:
      Hack #3: Activate ‘The Lizard Brain’.

      Lots of concepts that brings me back at my time as a sales representative.

      Apple caught my attention too.
      It reminds me the scene of when the last iPhone was released and there were people standing in queue for several hours, just to be the first to buy it! 😱

      • SH

        Sam Hurley

        5 months ago #

        Hey Erik, 🧠

        Thanks again — I can certainly see how this material would relate to your previous job in sales!

        As for Apple ... Crazy, right??? I don't think there's any other brand that has created such a magnetic pull on customers. Truly mesmerizing! 🤩

        Cheers a bunch,
        Sam :))
        --

  • MN

    Mymagicfundas Nirmala

    5 months ago #

    Hi Erik,

    Thanks for sharing Sam's article, it is tremendous as usual. The businesses should trigger the customers' brain to make sales. Sam has explained well on how to move with the neuromarketing. It is a new, in-depth topic for me today and I have enjoyed reading it.

    Activating the lizard's brain is really trick & useful and 3Cs have great value. Internal links are mind-blowing, thanks @Sam for the wonderful insights to boost the sales with the help of Science. Keep doing the magic with your writing!

    • SH

      Sam Hurley

      5 months ago #

      Nirmala! Your feedback is awesome — Thanks so much!! 😎💯👌🧠

      I'm actually lost for words... #BigSmiles

      [I appreciate it MASSIVELY.] ✔

      Isn't it such a fascinating topic?? Sounds like you enjoyed the read just as much I enjoyed writing it!! :))

      Have lots of fun experimenting with these techniques,
      Sam 👌
      --

  • RC

    Ravi Chahar

    5 months ago #

    Hi Erik,

    It's amazing to see Sam explaining such a unique concept to target customers. Understanding the behaviour and taste of buyers can increase the number of sales.
    Presenting content on different styles is surely a plus point.
    Thanks for sharing with us.
    ~Ravi

    • SH

      Sam Hurley

      5 months ago #

      Thanks Ravi!! 🤓💯✔🤓

      Super happy you enjoyed the read and found it to be useful...

      A variety of content types is a winning strategy, with emphasis on certain types depending on the particular situation and audience.

      Cheers again,
      Sam :))
      --

  • US

    usableseo s

    5 months ago #

    Most useful article i came across this week.
    Brain hacking in other words you can say :D

    • SH

      Sam Hurley

      5 months ago #

      Cheers for your mega positive feedback!!

      And YES! Hacking those customer brains... 😁🧠

      Nice one,
      Sam :))
      --

  • MJ

    michelle jons

    5 months ago #

    Useful information, Thank you!

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