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We’ve written before about how effective CRM can be for remarketing customers on Google and Facebook. In Casey’s view, the most important thing you can do with those CRM lists is segment them down to be more targeted: -Newsletter signups -People who made a purchase recently -People who bought a high-value item -People who bought a specific product

Idea to test from this article:

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    Tracey Wallace

    over 3 years ago #

    Great interview -- and point #3 I think is the most important. You have to future-proof your brand. We don't know when, where or why consumers will shop in the next 5 years. All we know is that they will. If they buy with you likely will depend heavily on if you are in the channels that win out -- and all signs are currently pointing to Amazon.

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