At the heart of any strategy is evaluation and measurement: Are you getting to where you want to go? Are you actually moving the needle when it comes to growth?
In the “State of Experimentation Maturity 2018” original research report, we discovered that less than 50% of all respondents had metrics set for their experimentation program from the executive team.
There are real consequences to not having your executive team involved in your experimentation program’s metrics:
But to scale your experimentation program, to gain internal buy-in from your team at-large, you’ll need to ask yourself: What metrics do my executive team care about?
Strategic metric setting provides a system of accountability; it ensures your team has eyes on the right goal, at the right time. And that you are accelerating your business goals and driving growth for your organization.
It makes certain leaders are paying attention and will continue to pay attention to experimentation.
In this post, you will grasp: