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Change should happen, but only when it’s clear there’s a significant change that could affect readership and strategy.
I liked your article. You explained very well.
Great article. There are so many decisions to make but simply going in the same direction and sticking to it works.
Thank you for posting this, Anita - it's heartening to read. HeyOrca's content strategy has yet to soar since I took over about 6 months ago, but I have high hopes that we can get there! Glad to know I'm not alone.
here's a follow that might also be helpful: https://www.animalz.co/blog/content-marketing-strategy/ slow and steady!
Sorry, I meant Paige - was looking at Anita's profile and got confused. Need more coffee :)
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