I sent my first marketing newsletter 13-ish years ago. A time when everyone had a Hotmail email address, I was faxing in my ad placement to the Yellowpages, and advertising on grocery store shopping carts. Marketing and technologies have come a long way in those 13 years. One thing remains constant. You still need a strategy for your marketing efforts - all of them. Why are you doing it, what are you trying to achieve, what happens if you don’t reach it, how will you know you've been successful.
I share this newsletter strategy template with my peers. I hope it brings you as much success as I've had with it. Your feedback is welcome - is there anything that you would include in the strategy?