Leave a comment

The real marketing attribution models, funnel metrics, and analytics stacks at today's best B2B SaaS companies.

  • MS

    Mark Schields

    almost 2 years ago #

    Nice read, but multi-touch attribution has always seemed a bit out of reach for my company tbh. Envoy's solution makes sense, but seems like you'd still need an analyst to manage it.

  • EC

    Emanuel Cervantes Espinosa

    almost 2 years ago #

    SQL based analytics are the future. Time to catch up people, SQl isn't that hard.

    • CT

      Casius Timberkle

      almost 2 years ago #

      > SQL based analytics are the future. Time to catch up people, SQl isn't that hard.

      I can't stress enough how correct this guy is. (I thought I had already quoted him while saying this. No idea how to quote on GH.)

  • CT

    Casius Timberkle

    almost 2 years ago #

    SQL based analytics are the future. Time to catch up people, SQl isn't that hard.

  • WH

    William Harris

    almost 2 years ago #

    B2B SaaS is tough for attribution - great article though!

  • AK

    Anup Kiran

    almost 2 years ago #

    Modern Marketing Analytics, Best for todays B2B SaaS companies. Great Analysis!

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
47
47