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User acquisition is a sexy topic. The author moderated a panel discussion on the topic at the Casual Connect conference recently in San Francisco.

Competition is getting so fierce that in many cases, the cost of acquiring a user is exceeding the value you can get from that player. Smart companies are hiring user-acquisition experts to help design better strategies.

The panel included a few of these: James Peng, who handles user acquisition and monetization at mobile game developer Storm8; Andrew Birnbryer, the director of business development for North America at mobile marketing platform AppLift; and Matt Bruch, sales manager at sweepstakes company Liquid Wireless.

This post contains an edited transcript of the panel session.

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