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People love their phones, and they use them for everything. Consumers are shopping on mobile, checking the weather, video chatting, using their phones as a GPS—pretty much nothing is off limits for a smartphone user these days. And mobile live chat for support is not an exception.

But just because smartphone users can do an astronomical amount of stuff on their phone doesn’t mean that companies are optimizing their offerings for mobile. In fact, many companies have been pretty lazy about taking a holistic view of consumer behavior on mobile to upgrade their mobile offerings. It’s time for this to stop.

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