Mirage content is content that looks good on the surface, but upon a deeper investigation, you realize it's high-level fluff. It lacks any bit of originality.
Sadly, it's a majority of the blog content out there right now.
We've identified two reasons companies are creating mirage content:
1. The author of a post doesn't have enough real experience to write on the topic they're writing about.
2. There's a lack of specificity on the topic the author is writing about. If you're currently creating mirage content, then you're losing potential customers (and likely not generating traffic, comments, or any excitement from your blog).
In this post, we show you an example of mirage content vs. a good piece of content, and we show you how to start creating high-quality content at scale. That way, you can start generating more leads for your business.