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Meta tags are the foundation of HTML code, the building blocks of a good website.

They’ve been around for decades, and act as the interlocutor between you, search engines, and users – making sure there’s nothing standing in the way of your content distribution strategy. What’s more, they are an invaluable part of your SEO strategy, without which your content would be lost among the internet tubes, never to reach its true audience.

But with the internet growing every day and the number of web-building tools threatening to overwhelm website makers, it can be easy to not know what elements are worth your time. So many designers approach coding without a dedicated plan and end up wasting valuable time on elements that do not drive true value to your page.