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Call center and brand managers must keep these things in mind when measuring the customer effort score.
Customer Effort Score (CES) is a Customer Service Metric that measures the perceived levels of effort your customers have to put into a certain interaction with you to get their work done or achieve their goals. The core idea to develop the CES is to clearly track how much effort was required on the customer’s side to solve an issue and reduce it to boost the loyalty rate.
Read More @ https://www.zonkafeedback.com/guides/customer-effort-score-guide
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