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Product and behavioral analytics tools can be an incredibly powerful way to measure your business's performance, and understand how people are interacting with your website, app, Facebook Page, and other channels. But with all of this valuable data at your fingertips, it can be challenging to figure out where to start, and what metrics you should be keeping an eye on regularly. Learn about the key metrics you should be paying attention to — active users, conversion, engagement, retention, and revenue.

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