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Converting smartphone visitors into email subscribers is not easy. Unless you have the right method. Discover the exact technique Skechers Australia used to increase their email subscriptions by 77%.

  • JB

    Josh Brown

    over 1 year ago #

    Great article and case study from Skechers showing how to successfully balance acquiring leads from popups while ensuring a good user experience. I love the idea of playing with timing for popups (too soon can be disruptive but too late and you miss your chance) - what are your thoughts of using scroll depth as opposed to timing (the thought being that if someone has scrolled 'x' percentage depth, they are showing some interest in the content and so will potentially be less likely to bounce with a popup)?

    • GD

      Grégoire d'Aboville

      over 1 year ago #

      Good question Josh!

      First thing: if you're using scroll, you should still avoid displaying the popup on the landing page on mobile to comply with Google rules about mobile interstitials.

      Then, I agree that using scroll depth is a better option than timing for media and blogs. Especially if you trigger the popup at the bottom of the page. The user knows what he can expect from your website already.
      On the other hand, it's a risky trigger on ecommerce websites where users don't scroll down as much which means they can leave without ever seeing your popup.
      That's why using CTA popups is so interesting :)

  • TB

    Tom Benattar

    over 1 year ago #

    Pop-ups can be (very) annoying. It was interesting to read that they can be more subtle and still very effective. Thanks for sharing.

    • GD

      Grégoire d'Aboville

      over 1 year ago #

      You're right Tom. Popups don't have to be annoying to work!

    • MJ

      Michael Jaccarino

      over 1 year ago #

      Agree that the potential for pop-ups to be annoying is fairly easy, however when done properly, I actually don't mind them. The key IMO is to make sure they aren't disruptive to the user experience.

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