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For makeup brands, the competition in ecommerce is as tough as it is beautiful.

That's why we truly expected Kylie Cosmetic’s marketing to wow us. After all, this is the brand that transformed Kylie Jenner into the youngest self-made billionaire ever.

But was it all just Instagram filters and no substance? Or did Kylie build a brand that lasts? In this episode of Marketing Unboxed, we dig into:

🎁 The importance of great packaging
📧 Thoughtful email nurturing
💗 The power of social proof