If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread.
But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing?
We put their strategy to the test in this latest episode of Marketing Unboxed. So how will their marketing stack up against our ecommerce checklist? And will they turn us into repeat customers by the end? Watch the video to find out!