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Programmers have benefited from the concept of technology "stacks" for years. A great example is Ruby on Rails--a web stack that lets you focus on your app and forget about all the inner-components that make it really work.

With the proliferation of marketing tools over the past few years, I think we’re desperately in need of some default marketing stacks.

My SaaS app has a powerful stack that costs $9/month.

  • MB

    Morgan Brown

    over 4 years ago #

    Hey Rob, thanks for sharing your marketing stack. I agree that marketers should have a go-to implementation for marketing when they "set up shop".

    I think your stack as listed is great. There are a couple of others I'd throw in:

    Webmaster Tools
    Adwords Keyword Planner
    SEMRush or Moz (if you want to pay)
    Google Analytics report automation magic script https://developers.google.com/analytics/solutions/report-automation-magic

    There are probably a couple of "stacks" that marketers need that map to the AARRR funnel in one way or another that include measurement, production, traffic gen, lead capture, automation, etc.

    Will have to think about everything I use and how it all fits together.

    • RS

      Rob Sobers

      over 4 years ago #

      Good additions!

      The list of tools you can add are almost endless! it's so easy to get carried away, which is why I think it's helpful to define some core tools that work really well together and are easy to get started on.

      It'll vary for each business, but having templates to build upon is a good idea, I think.

      • MB

        Morgan Brown

        over 4 years ago #

        Yeah, that's definitely the problem. I've lamented numerous times how many are needed starting from scratch.

        I totally agree that having some widely accepted stacks that you spin up instantly could only help.

  • NJ

    Nelson Joyce

    over 4 years ago #

    Love the concept! I've been seeing ActiveCampaign mentioned a lot recently. I'll have to give it a look.

    • RS

      Rob Sobers

      over 4 years ago #

      It's a really nice tool. It's not HubSpot or Marketo, but they have NO business giving away that much functionality for $9 per month. :)

  • CS

    Chris Sperandio

    over 4 years ago #

    Thanks for the Segment love! Couldn't agree more — that's why we're lowering the frictional costs of implementing and switching between tools.

    We want to enable our users to build their own custom marketing and analytics stacks, comprised of best-of-breed tools and unbeholden to any all-in-one suites.

    We're always stoked to chat about tools that might suit those unique use cases, and piecing together these bespoke marketing stacks is what we're all about! Hit us up @ friends@segment.com for suggestions or to bounce ideas around!

    • RS

      Rob Sobers

      over 4 years ago #

      Hey @sperand_io!

      I seriously don't think people in the tech marketing community realize what a game-changer Segment really is. It's like going from Assembly to Ruby.

      I have 2 posts in the works that you'll probably find interesting:

      1. I literally walk through my ENTIRE implementation of The $9 Marketing Stack I mentioned in this post. People will get a glimpse into how I use Segment to orchestrate my whole AARRR funnel and how the data fans out to different tools. It's a big one.

      2. I did A LOT of research into Segment vs. GTM. Like a scary amount. And I formulated a few opinions on why I think Segment is a clear choice. I even tried to implement both at once (wasn't good!).

      Lastly, while I've got your ear, I'd love to see a startup plan level ActiveCampaign integration. I think they're in the queue. They're not my #1 marketing automation choice, but they're SO affordable. It's great for bootstrappers.

    • LT

      Luke Thomas

      over 4 years ago #

      @sperand_io How much longer until the export api is out? What plans will this be available for? I know a ton of companies that would love this, and don't have/want a Redshift integration. You're in a really good position to dominate the market.

  • DM

    demetrius michael

    over 4 years ago #

    Most marketers can't hide their tricks.

    This will get you 70% of the way there, and is always current:
    1. Install https://www.ghostery.com/
    2. Use on favorite sites / competitors.
    3. ????
    4. Profit.

    Segment might screw things up a bit, but they have yet to cross the chasm into mainstream, so I wouldn't worrying about it too much.

    Example: https://www.dropbox.com/s/oncmo8d4h11gi1p/Screenshot%202015-01-08%2001.51.19.png?dl=0

  • MH

    Mark H

    over 4 years ago #

    Offtopic: Nice app, munchkinreport. All the very best with it. We're 5 months in, and constantly find ourselves counting the kicks.

    Maybe your app can go 'before the click' ;)

  • CO

    Chris Out

    over 4 years ago #

    Great article Rob! I will definitely look into some of these tools!

  • JH

    Joshua Ho

    over 4 years ago #

    Rob, I enjoyed the post. Def going to check out a few of those that I haven't heard of.

    What I wondered while reading it was how much crossover of features and what not is there between different applications in your stack. It's not something exclusive to your stack, but there is crossover in functionality across many marketing tools.

    For example so many tools do "email automation" and/or "site analytics". I know those are broad terms for features, but I think you get my point.

    Does anyone else have their stack published somewhere? Would be neat to see how various stacks... "stack up"

    • RS

      Rob Sobers

      over 4 years ago #

      Hey jlogic - the low-budget stack I mentioned in this blog post doesn't have any overlap, as it happens.

      Other stacks I use that aren't budget constrained DO have overlap. For instance, I often use HubSpot + Google Analytics. Both have site analytics, but the type of data they collect and the built-in reports are different enough that they're both useful.

      • JH

        Joshua Ho

        over 4 years ago #

        That makes a lot of sense.

        So the low-budget stack you use if for Munchkin Report? How's that going by the way?

        • RS

          Rob Sobers

          over 4 years ago #

          Yeah, exactly. Going well! Coming out of beta soon. Acquired a pretty healthy waiting list without doing too much marketing. Honestly 1 simple tactic produced 50% of my leads.

          For Varonis I use a different stack that is orders of magnitude more expensive.

          • JH

            Joshua Ho

            over 4 years ago #

            Do I even need to ask?.....

            What was the "1 simple tactic"?

            • RS

              Rob Sobers

              over 4 years ago #

              I basically just created a really beautiful-looking printable template for daily activity tracking and asked people for an email address to download it. I haven't promoted it at all (I should) but it ranks high in Google, so lots of people download it. And people who track activity on paper are perfect candidates for the app.

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