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An awesome collection of marketing dos and don'ts for 2015.

  • SB

    Shannon Byrne

    over 5 years ago #

    Thank you so much for sharing this, Denise! I really love all the focus on data and personalization / segmentation this year. It's all about providing your audience with the value the want. For anyone interested, here's a quick summary of the dos and don'ts covered:

    Dos of 2015
    > Risk everything.
    > Segment everything.
    > Listen everywhere.
    > Make very element of your content marketing extraordinary.
    > Collect and leverage data.
    > Only produce relevant content.

    Don’ts of 2015
    > Play it safe.
    > Cast a wide communications net without thinking it through.
    > Ignore where your customers are talking to each other.
    > Overlook channels because they're not as effective as they were 10 years ago.
    > Default to your gut before at least looking at the data.
    > Produce content just for the sake of producing content.

  • ET

    Everette Taylor

    over 5 years ago #

    Loved the Qualaroo/GrowthHackers mention =) (no pun intended) - great tips all around, nice to see some non-cliche ones sprinkled in as well.

  • GK

    Gabe Kwakyi

    over 5 years ago #

    Some more ideas:

    Do:
    -Prepare for wearable marketing
    -Use broader tracking/attribution methods to understand the full ROI of your marketing efforts (mobile, LTV, in-app event tracking, creation of brand ambassadors/referrals)
    -Distribute best practices & learnings (from mistakes and wins) to digital communities like growthhackers & quora
    -Collect relevant data and analyze it with the KPIs that support your goals

    Don't:
    -Focus solely on short-term purchase ROI
    -Create a mobile-responsive website and call it good
    -Hoard and keep secret your past marketing successes/learning outcomes
    -Collect all data in hopes of finding some nugget of gold (which will overwhelm most companies/people who don't have a dedicated data team); slim down the number of KPIs you use to help focus your efforts on the right signals and become more decisive

    • SB

      Shannon Byrne

      over 5 years ago #

      These are great, Gabe! Thank yo so much for the adds. I especially like / relate to the point on tracking, as that is something we've recently started implementing much more at Mention and are really enjoying uncovering new learnings!

    • MK

      Mary Kurek

      almost 5 years ago #

      Some great Do's and reminders of ones that can be easily shoved aside. Adding: develop trust and find ways to create mutual benefit with team members and outside colleagues. Trust is where business and loyalty thrives.

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