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An awesome collection of marketing dos and don'ts for 2015.
Thank you so much for sharing this, Denise! I really love all the focus on data and personalization / segmentation this year. It's all about providing your audience with the value the want. For anyone interested, here's a quick summary of the dos and don'ts covered:
Dos of 2015
> Risk everything.
> Segment everything.
> Listen everywhere.
> Make very element of your content marketing extraordinary.
> Collect and leverage data.
> Only produce relevant content.
Don’ts of 2015
> Play it safe.
> Cast a wide communications net without thinking it through.
> Ignore where your customers are talking to each other.
> Overlook channels because they're not as effective as they were 10 years ago.
> Default to your gut before at least looking at the data.
> Produce content just for the sake of producing content.
Loved the Qualaroo/GrowthHackers mention =) (no pun intended) - great tips all around, nice to see some non-cliche ones sprinkled in as well.
Some more ideas:
-Prepare for wearable marketing
-Use broader tracking/attribution methods to understand the full ROI of your marketing efforts (mobile, LTV, in-app event tracking, creation of brand ambassadors/referrals)
-Distribute best practices & learnings (from mistakes and wins) to digital communities like growthhackers & quora
-Collect relevant data and analyze it with the KPIs that support your goals
-Focus solely on short-term purchase ROI
-Create a mobile-responsive website and call it good
-Hoard and keep secret your past marketing successes/learning outcomes
-Collect all data in hopes of finding some nugget of gold (which will overwhelm most companies/people who don't have a dedicated data team); slim down the number of KPIs you use to help focus your efforts on the right signals and become more decisive
These are great, Gabe! Thank yo so much for the adds. I especially like / relate to the point on tracking, as that is something we've recently started implementing much more at Mention and are really enjoying uncovering new learnings!
Some great Do's and reminders of ones that can be easily shoved aside. Adding: develop trust and find ways to create mutual benefit with team members and outside colleagues. Trust is where business and loyalty thrives.
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