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A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effectively allocate resources to acquire new customers, and plan for future growth. Many companies fly blind, and don't properly distribute credit to all the touch points along the customer journey.… In the post, 43 experts explain how to choose the best marketing attribution models for your business, and identify common mistakes to avoid.

  • BG

    Brandon Gains

    over 2 years ago #

    This was another fun piece to put together with Robbie! As I mentioned in my section, moving over to multi-touch attribution from the last touch model gave us a ton of insight into the true impact of our brand awareness programs.

    • RR

      Robbie Richards

      over 2 years ago #

      Great collaborating again, Brandon! This was definitely one of the more insightful roundups I've worked on. Definitely made me question elements of my approach, which is a good thing :)

  • MN

    Martin Nikleva

    over 2 years ago #

    Awesome to read some very insightful thoughts from marketing professionals in a bunch of different spaces!

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