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How does your team approach goal setting?

In order to build an effective marketing strategy, you have to be clear about what you want.

By setting realistic, attainable and measurable goals, you’re able to steer your marketing team in the right direction and ensure your marketing efforts align with your company-wide strategic goals.

So to help you create a winning marketing strategy, we asked 35 marketers to share how they set, plan, and achieve their marketing goals in this report: