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For long, we always discussed product market fit when it comes to building and scaling products or getting user adoption.

In a podcast discussion with James Spurway, an Australia born, Singapore settled startup advisor, investor and mentor who has led and invested in a portfolio of companies since 1994 - he shared perspectives about

(a)the role of a fractional CMOs and at what stage companies can leverage them
(b) Why product-market fit isn't relevant and why should it be market-product fit?
(c) What goes into getting your product MVP right?

Give this a listen - it's 27 mins of pure gold that cannot be missed by B2B marketers and product folks!