For long, we always discussed product market fit when it comes to building and scaling products or getting user adoption.
In a podcast discussion with James Spurway, an Australia born, Singapore settled startup advisor, investor and mentor who has led and invested in a portfolio of companies since 1994 - he shared perspectives about
(a)the role of a fractional CMOs and at what stage companies can leverage them
(b) Why product-market fit isn't relevant and why should it be market-product fit?
(c) What goes into getting your product MVP right?
Give this a listen - it's 27 mins of pure gold that cannot be missed by B2B marketers and product folks!