No referral program is ever perfect.
There’s always room for improvement just like there is with any other marketing channel.
Do you test different versions of your Landing Pages? Email Campaigns?
Of course you do!
So why do referral programs not get the same attention?
Usually the top two reasons for this is the programs are hard-coded into the system or don’t have analytics built-in.
That’s why one of our core objectives is to teach everyone how to properly think about referral programs. Nothing gets us more fired up than finding a referral program that could be doing better.
So in this post we’re back to doing what we do best. Showing you some examples of referral programs so you can get a better idea of what we’re talking about.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter