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Understanding link tracking is essential knowledge in digital marketing. Still, when talking to digital marketers, I notice a lot of confusion and missed opportunities for insights. That’s why I decided to write this in-depth guide to link tracking.
Take note that all those utm_ parameters pollute the address bar and are awful for the user experience.
I have seen many examples where the parameters are longer than the actual URL.
In some cases the link was actually broken due to the massive utm_ gibberish.
The tracking is so spammy that by now Google Chrome hides those parameters from view.
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