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Marketers in consumer internet space have an ever-increasing expectation to manage organisational goals when it comes to customer acquisition. An effective way to put yourself on a successful trajectory is by spending good time on products you will be winning these customers for, even before you brainstorm platforms, channels, communication, pricing and other marketing mixes.

User mood varies across platforms and they expect different user experience, interfaces (UI/UX) across different products. Tinder and Netflix finished among the most downloaded and used apps in 2018 for the sheer product delights one experiences on these platforms besides their compelling business model.

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