Online product reviews play a large role in influencing a consumer’s decision-making process. In 2016, Pew Research reported that over 80% of U.S. adults read online customer ratings and reviews at some point at least sometime before purchasing items for the first time and- 40% always read reviews before purchasing a product online. Statista also reported that nearly 70% of shoppers cited trustworthy reviews as their strongest influencing factor when making a purchase.
Top retailers like Amazon, eBay, Best Buy and QVC list reviews for nearly every product imaginable and the top sellers, whether third-party sellers or direct sellers, have comprehensive strategies for getting customers to leave reviews. These large retailers are leading the way when it comes to offering this essential decision-making tool, but you don’t have to be a huge retailer to leverage the power of product reviews on your own website.