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Over 2 years ago I sat down to coffee with Sean Ellis. I was anxious. I wasn’t sure what Sean would be like and I was in the midst of overcoming my own imposter syndrome as a marketer in the tech world.

After we went through our casual introductions of who we are and what we’re working on, Sean asked me a simple question. “What do you think is the most important pirate metric? Acquisition, Activation, Retention, Referral, or Revenue?”

I quickly blurted out “Activation!”

My nerves forced me to respond with my gut reaction, something that after 2+ years if working together Sean knows to be a rare occasion. I like to think through things before giving my two cents.

Sean proceeded to ask “Why?” and I rambled on from the top of my head with something along the lines of…

  • MK

    Mariana Klober

    over 1 year ago #

    This is such a great description of how a great work experience can be designed. Thank you for taking the time to put this together and share your learnings with us!

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