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This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes.

  • DS

    Danavir Sarria

    almost 3 years ago #

    Great post man!

    This is something every person needs to read.

  • BW

    Bill Widmer

    almost 3 years ago #

    Added to Pocket. This looks fascinating, especially since I've been trying to decide between a course and an agency myself. Weird coincidence!

    • BH

      Benji Hyam

      almost 3 years ago #

      The big learning for us was to know what each audience wants.

      Businesses would rather have us do the work for them (agency)
      Individual marketers wanted us to teach them how to do content marketing better (course)

      We'll likely end up doing both (relaunch the course down the road), but we're focused on growing the agency now.

      Key lesson from the whole experience: make sure you validate the product/service with the right audience.

      • JQ

        Jason Quey

        almost 3 years ago #

        Yup, very important to know who you are serving.

        I noticed when I did a course that my audience were those who took courses and rarely took action.

  • TM

    Tim Mbiti

    almost 3 years ago #

    I have tried my hand at teaching or running an online course and it fell flat, but to turn a crisis into a win, I learned that on a personal level I am more comfortable doing what I teach for businesses. I am more in my zone when I actually do it so it is important to also know if either model is for you before you continue bashing your head against the wall.

  • FS

    Freddie Streeter

    almost 3 years ago #

    This was an awesome post to read. I really learned a lot about the process of growing your ideas.