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In July, 2015 LinkedIn cut emails to users by 40%. Apparently users were getting tired of receiving so many emails from Linkedin. Aatif Awan, senior director of growth, wrote that for users who receive many invitations to connect, the site will now send out weekly email digests instead of individual messages. LinkedIn users who subscribe to several Groups on the site will also receive an aggregate of updates in a single email.

  • HQ

    Hila Qu

    about 3 years ago #

    I like Linkedin, but I certainly remember receiving tons of email from Linkedin Sales solutions, Linkedin Pulse, Linkedin Talent etc, which is indeed not fun.

    And I think their data algorithm needs a careful look as well.

    For example, at one time I applied for several jobs on Linkedin in 1 day, the next day, I received an email from Linkedin with the bold title "Laid off? Learn how to flourish not flounder".

    I know it must be a data algorithm in the backend with my job application triggering that email, but that's not a very happy email to receive.

    And, shouldn't Linkedin be encouraging users to apply jobs? If a user is not laid off and still apply for jobs, that's a good thing for Linkedin.

  • JE

    jonah engler

    about 3 years ago #

    Finally!

  • MM

    martín medina

    about 3 years ago #

    Really like what Atif Awan is doing over at LinkedIn regarding growth. He writes some very interesting analysis of growth on their platform which you can find here: http://blog.linkedin.com/author/Aatif%7CAwan/.

  • EJ

    Elias Jabbe

    about 3 years ago #

    Glad to see this change and LI doing a good job listening to its users' voices...Especially after hearing in a webinar hosted by Chris Brogan a few days ago that 144.8 BILLION emails are sent *daily*.

    Thanks for sharing @Sean and Happy New Year.

  • GB

    Gennady Barsky

    about 3 years ago #

    Glad to see some change.

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