When I'm teaching copywriting I always go back to the wisdom of the original masters of the (direct response) copywriting art.
While we do live in a different world than they did - they weren’t exactly concerned with bounce rate or SEO - they were absolute experts at influencing something that has hardly changed since the early days of advertising: the human psyche.
So come along for copywriting 101 and swipe some ideas from the folks Don Draper’s character was based on. ‘Cause there’s no school like the old school.
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