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Remember this one rule when creating marketing reports: know your audience.

Who is going to see the report and what do they care about? As marketers, we love tracking every little metric we can get our busy hands on. However, most businesspeople only care about one metric: sales.

Appeal to your audience, and always focus on the bottom line. In this post, we’ll dive into the various data points and formats you can use to communicate the effectiveness of your marketing through reporting.