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Many marketers are using Quora to generate more traffic to their websites (and get leads). When we first heard about it, we were skeptical. But then we decided to give it a try and we started answering the most burning questions about our industry. After getting poor results at first, we adjusted our strategy and understood what the buzz was all about. In this article you can learn how to do Quora marketing effectively, learning from our experience.

  • PH

    Pradyut Hande

    about 1 year ago #

    The returns from Quora Marketing are actually quite minimal. There might be a positive outlier that comes your way from time to time, ensuring you remain stoked just enough to keep investing in this channel. But, the long-term results don't really justify the investment.

    Smart and quality content definitely sets you apart from the glut, but, getting prospects to convert into potential leads will always remain a massive challenge.

  • PG

    Paige Gerber

    about 1 year ago #

    Hey Stefan - love this post! We've been experimenting with Quora recently too and seeing value in it. Too many answers on Quora sound promotional and fail to establish that genuine connection with the asker - which is ultimately the goal of any piece of content we as marketers create! If you provide value with your Quora answers (as we should always aim to do with anything we put out there) and personalize your responses - I think you'll see results.

    Thanks for sharing :)

    • SD

      Stefan Des

      about 1 year ago #

      Hey Paige, sorry for the late reply. Thanks for the comment, I completely agree with you! - Stefan

  • TC

    Tad Chef

    about 1 year ago #

    Does the time and effort spent on Quora really pay off? Woudn't investing in your own site and content generate more leads?

    Quora is very time-consuming and most people stay onsite there. I'd use it like other social media. Do not obsess about it.

    • RS

      Ross Simmonds

      about 1 year ago #

      Quora today is a lot different from Quora 2-3 years ago.

      As the site has grown in size, the number of real buyers & potential buyers (depending on the market) has decreased from my experience. Not to mention... The awareness of Quora as a channel for generating traffic has gone through the roof and with it has come an increase in the amount of competition you have for each question/answer.

      That said -- I think the best ROI is using Quora as a distribution channel.

      For example, if someone asks a question about Facebook Marketing and you’ve created an in-depth resource about Facebook ads, you can talk about both organic and paid tactics with a link to your own content. The key here is to ensure that the content you’re creating is high quality. You don’t want to come across as someone who is simply looking to send traffic back to their own site so be sure that you give as much value as you can within the text response.

      • NR

        Nikola Roza

        about 1 year ago #

        Yeah, competition is higher on Quora today, but it is also lower quality.

        Any time I read a question on Quora that has a lot of replies, at least 80% of those are:
        Answers that are just a link to a website
        Copied and pasted from somewhere else (and stolen)
        Too short to be of value
        Meaningless ramblings and rants
        And so on.

        Actually, on a question with 20 answers, only 2 or 3 are worth something.
        Of course, there is the matter of sifting through the bad stuff to get to the good, but over time those better answers rise (because they get upvoted) so it's not a big deal.

        Quora is the smaller picture of online marketing in general.

        Those who work hard and offer their best eventually get on top.
        Myriads of others who try to spam, trick, cheat, black hat their way to do top- get buried in the end.
        It's comforting really- if you're serious about this.

    • SD

      Stefan Des

      about 1 year ago #

      Hey Tad, sorry for the late reply. Ross and Nikola said it perfectly: Quora is not a short-term game, but if you consistently put value in it, it will eventually pay off.

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