In the past couple of months I've been seeing a pattern with most of the people that come to me for help. This is how the conversation goes: --- So, your product is finally built. How long has it been? At least 4-5 months right? Worse of all you first started thinking this would be a 4 week project right? But its not all bad. During this time you learned like you’ve never learned before. You stumbled accross a bunch of books you absolutely had to read. You learned about lean, and customer development, even managed to get your product to be built. Seriously, congratulations, its not an easy feat. But you know there’s something’s wrong. You have no customers. So, now what? -- Well, I just put together a large 1500 word article breaking down how you too can build your own empire user by user. Check it out, let me know if this approach works for you, or why you think it won't.