Why Use Videos on Landing Pages?
Video is rapidly becoming the number one method for marketing online.
HubSpot’s video marketing statistics for 2018, published by Adam Hayes, puts things into perspective.
HubSpot also describes how video is important:
- 62% of users consume video content more thoroughly than anything else.
- 52% of marketing professionals say video content has the best ROI of all content.
- 43% of consumers say video content is the most memorable type.
- 41% of consumers prefer to engage with brands via video to learn more.
We all know that just because video performs well in general, doesn’t mean it will perform well in certain use cases. But there are a few other points that show why video is a great way to go when considering landing page performance, specifically. This article, from my friends at Klientboost, covers them all.
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