Regardless of what role they have on the team, pretty much everyone at Tars examines, critiques and rebuilds 5-10 client landing pages per day. Our process for doing so usually involves a lot of back and forth on Slack where we share Loom videos of ourselves talking through the critiques of the client’s landing page and the ways in which a chatbot could help. About a year into doing this everyday, we had the late realisation that these videos are the sort of actionable content which marketers love, so we made this blogpost and teardown video to give you a sense of how we turn a traditional landing page into a conversational landing page.
To start this series off, we are taking a look at the way LASIK eye surgery providers create landing pages for their Google Ad campaigns. Believe it or not it’s really fascinating. We had a client a few months back who used conversational landing pages to drop cost per click dramatically, and we had a blast helping them out.
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