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Landing page layouts are starting to become a work of art these days, so it’s important to know the right formulas to making an eye-catching page. We’ve put together an overview of some of the top landing pages, so you can see how slight adjustments to design and effective copy can be important for drawing in visitors.

  • SL

    Sane Lebrun

    about 1 year ago #

    Nice article and great recap of certain must-have in a landing page.
    From my experience, the biggest conversion changer in a LP is the choice of the visual in the header / hero banner.
    Some nice impactful colors, some simplicity, and most important, a human with eye contact, makes usually a huge difference... Too many marketers start testing secondary elements (like the CTA button color) before testing the main visual. Yet, this is where lies the biggest potential in conversion.

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