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I'm a professional (she said under her breath...) and even I have a cheatsheet/checklist for these kinds of things.

Do you know when to have long copy vs. short copy?

Do you have multiple links on your landing page?
That's a no-no.

Are you on the fence about using exit pop-ups?
Let us ease you off that fence.

Something to read to make sure you're planning out your landing page in the right direction.

  • KF

    Katy Flatt

    7 months ago #

    "More is sometimes more" -- I never really thought about it, but it makes sense. I like to get the maximum amount of information with the least amount of effort, so load it up.

    • TH

      Tyler Hakes

      7 months ago #

      Definitely don't make me hunt around for information when your goal is to get me to convert.

    • GR

      Gigi Rodgers

      7 months ago #

      I couldn't agree with you more.
      I'm all about the visuals - so when someone can give me all of that in one sitting - yes, please!

  • TE

    Tina Eaton

    7 months ago #

    lol that Muzzle example! Great way to show how to "make it move." Also, totally going to check out their website now...

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