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Since last click attribution is the most tangible (aka satisfying) we can at times find our selves preemptively shutting of mid-funnel/consideration campaigns.
Attribution in general is a huge issue for many people I know.
I'll admit I don't have much familiarity either but posts like this help you think through beyond what is obvious or written about the most.
While there's a lot of excel magic in here for all the data nerds, there's also a very helpful link in the post on pivot tables to those that are new to it.
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Yes, no one has really solved the attribution dilemma but with some creativity, we can use data points that are available to derive directional performance trends.
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