Raise your hand if you’ve ever created an infographic, mailed it out to hundreds of bloggers, and earned a grand total of zero links in return. You might think this was because of your infographic design, but poor results from infographic marketing aren’t uncommon in the marketing world. The reason is simple enough: most bloggers and journalists suffer from “infographic fatigue”. They get pitched infographics varying in depth and quality everyday, so much so that some journalists even add spam filters for the term “infographic”. There is, however, a workaround that can help you earn hundreds of links and shares. It’s called keywordgraphics (shout out to Ross Hudgens for coining the term) and they will change the way you create visual content.
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