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Any purchase is your opportunity to shine. Don’t waste your chance.

Treat every customer like gold, platinum or diamonds, and the majority of them will treat you the same way.

Show people you appreciate their custom in ways they can’t forget.

Discover how to convert otherwise passive customers into devoted fans.

  • CS

    Chery Schmidt

    3 months ago #

    Hey Erik! This post is a great reminder to all of us how important it is to keep our existing customers Happy! I know I am more likely to go back somewhere if I have an incentive to do so!

    Sam certainly found some great graphics as well as so many tips for us to implement! I love the idea of asking for feedback, this gave me a great idea for a new page on my blog as well as sharing a quick quiz now and then on FaceBook..

    This post has me fired up,
    Great Share.
    Thanks, Chery :))

    • EE

      Erik Emanuelli

      2 months ago #

      Asking for visitor and reader feedbacks is a nice idea, Chery.🙏
      Thanks for the reminder, I'll be sure to implement it on my main blog too.

    • SH

      Sam Hurley

      3 months ago #

      Word up, Chery! 🏆

      Thanks so much — Loving the energy in your response. 🤩🤩🤩🤩🤩

      I'll look forward to seeing your ideas put into action...

      Nothing makes me happier than knowing it's all being implemented by readers!

      Happy experimenting,
      Sam :))
      --

  • LR

    Lorraine Reguly

    3 months ago #

    I love it when businesses have loyalty programs. I will admit I am a sucker for any place that offers cards where you buy X number of whatever and then get a free one when the card is full. Everyone loves free stuff and this is a great incentive to keep people returning!

    • SH

      Sam Hurley

      3 months ago #

      You got it, Lorraine! 😊😊🙌😊😊

      The ideal mix of gamification + reward is the recipe for loyalty, no doubt...

      Our brains just can't resist! 🧠

      Cheers for reading,
      Sam :))
      --

      • EE

        Erik Emanuelli

        2 months ago #

        I remember to have written about gamification many years ago, as a guest post (I think it was 2012). I love the whole concept of playing and get rewarded.

  • LS

    Lisa Sicard

    3 months ago #

    Thanks for the share @ErikEmanuelli - I know how hard it is to get new clients vs keeping the ones you have happy! Time and money for sure are big factors. I am wondering how it works with services businesses. I have many services type of of clients and wonder how these ideas would work with them ? Thanks for sharing!

    • SH

      Sam Hurley

      3 months ago #

      Cheers Lisa! 😁

      So true ... Companies that just focus on acquiring new customers are burning money (and happiness).

      **These methods can definitely be applied to B2B offerings, too.**

      Check out Booster #2 of the piece for inspiration! (You can also search 'B2B' in the rest of the guide.) 🙏

      Thanks for your reading!
      Sam :))
      --

    • EE

      Erik Emanuelli

      2 months ago #

      As @sam___hurley suggested, this section of the article may give you some ideas to increase customer loyalty:
      Booster #2: Create & Promote Multi-Level Incentives

      When I complete a project with a customer, I always offer a related service. I try to keep the relationship active. Also, I offer discounts, based on bulk orders, or depending on the time spent working together.

  • DG

    Dana Gore

    3 months ago #

    I needed this. I have a couple of new projects where this info will come in handy. I know loyalty is a big thing (and as a customer, I feel the same), so I appreciate this big time. Gave me some ideas.
    Thanks so much for putting this together.

    • EE

      Erik Emanuelli

      2 months ago #

      This article gave me so much ideas, Dana.
      For example, this section:
      Booster #3: Re-Engage Disconnected Customers

      I used to do this, but I need to invest time on it again.
      Researching old customer contacts and offering updated services, with special rates.😃

      • SH

        Sam Hurley

        2 months ago #

        Great to hear, Erik! 😊 Another prime example of how this stuff can easily work in the B2B space, without making it too complex. :))

    • SH

      Sam Hurley

      3 months ago #

      I couldn't have asked for better feedback, Dana! 😍

      Love it when material gets put into action like this — Awesome!!! 🚀🔥🚀

      Thanks so much for sharing the news,
      Sam
      --

  • JH

    Joy Healey

    3 months ago #

    Great ideas for encouraging customer loyalty, thanks.

    I can confirm it works because I implemented something similar a while ago to email customers about making a repeat purchase of a health analysis to check how much their health had improved. It really did increase sales.

    The "drink for friend" an excellent and simple idea, must be easy to implement.

    And I have two friends who are totally dedicated to reaching the top level of the very generous P&O Cruises loyalty program. They won't even try any other cruise line!

    Thanks for sharing.

    • SH

      Sam Hurley

      3 months ago #

      Hi Joy,

      You always have brilliant examples to share — It's remarkable how much simple communication can make the BIGGEST difference in how customers feel and buy. (The email examples towards the end show this!)

      Aside from all the tech and fancy moving parts ... It all boils down to appreciation and care.

      Nail those, and the rest will follow.

      "They won't even try any other cruise line!"

      ^^^ Now that's what I call loyalty. 👌🏆👌

      Cheers!
      Sam :))
      --

    • EE

      Erik Emanuelli

      2 months ago #

      Thanks for sharing those examples, Joy.
      I remember in past when I was working as a financial promoter, how a clean, honest and simple communication could improve the business relationship in no time.

  • MN

    Mymagicfundas Nirmala

    2 months ago #

    Hello Erik,

    Thanks for the great share, I have enjoyed reading the article. Appreciation and rewards make the audience happy and yes, it is good to send personalized messages so that they would like to check them and take action. Considerations are exceptional, I'll execute them. Re-engaging the detached customers is a great idea, thanks for your ideas.

    • EE

      Erik Emanuelli

      2 months ago #

      Thanks for the feedback, Nirmala! 🙏
      This article gave me the input to re-engage with old customers.

    • SH

      Sam Hurley

      2 months ago #

      I'm so glad you found the post to be helpful + actionable, Nirmala! 😊😊😊😊😊

      Keeping customers happy is the only name of the business game. #StayLoyal

      Thanks a bunch for reading & leaving your super positive feedback here,
      Sam :))
      --

  • AD

    Ashwini Dave

    2 months ago #

    @erikemanuelli Keeping customer engaged is indeed one of a tricky task.

    It may happen that customers may purchase 1st time but to retain that customer and build a loyal relationship is only possible if you keep your customers engaged.

  • SH

    Sam Hurley

    3 months ago #

    Thanks so much for sharing my guide to loyalty, @erikemanuelli! 🤩

    I'm sure it'll help many members of GH. :))

    (Ahhh, don't you just love that word, 'members'?)

    A lot of pieces I stumbled upon in the past fell short — So I hope this one does the amazing topic justice. 🔥

    There are so many ways to keep customers smiling, but all that really matters is that you genuinely do your very best to make it happen.

    In this case, you're already halfway there, because it won't go unnoticed...

    Which booster did you enjoy most? 💖

    Thank you!
    Sam 👌
    --

    • EE

      Erik Emanuelli

      2 months ago #

      There's always something new to learn from your articles.
      I'm sure GH members will love it, as I did.
      I particularly liked the Booster #2: Create & Promote Multi-Level Incentives. Different offers, rewards, discounts...all of them helps getting more business deals and increase relationship with the customer.
      Thanks for writing it!

  • RC

    Ravi Chahar

    3 months ago #

    Hi Erik,

    It's vital to re-engage disconnected customers in a way they can think about getting back to your company. Only a few companies understand the concept of customer retention.
    The loyalty program can sure do some wonder.
    Thanks for sharing with us.
    ~Ravi

    • SH

      Sam Hurley

      2 months ago #

      They do indeed, Ravi! Many brands also simply dismiss disengaged customers, too...

      #OhDear

      Thanks for reading! 😊
      Sam
      --

  • PV

    Philip Verghese Ariel

    2 months ago #

    Hey Erik and Sam,
    What a wonderful share. The tips and tricks for getting back to the left clients are indeed worth trying.
    The 3 strategies are really worth trying.
    I am really amazed at the different methods you shared especially the one on Quiz.
    Great share Sam.
    Glad to re-share all over my social media.
    Keep writing.
    Keep sharing
    Best
    ~ Phil

    • SH

      Sam Hurley

      2 months ago #

      Hey Philip!

      Thanks a million for your time here — And for sharing my guide. 😎👌😁

      #VeryMuchAppreciated

      I'm glad you found some useful nuggets of info within.

      Hopefully, you can experiment with the quiz idea for your business. :))

      Catch you later — Have a great day,
      Sam 🚀
      --

  • EO

    excel office

    2 months ago #

    Thanks for sharing!

  • TK

    Tanya K

    about 2 months ago #

    Thank you Eric for a great post. Very insightful.

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