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There’s no escaping it; it’s all around us.

Every day, across every industry, every company generates a ton of data. This data is powerful. Lessons learned from sales data can be powerful enough to drive a business to success. If we harness the power of all this data, we can refine the finest details of our business and make each process as efficient as possible.

With a vast ocean of results, figures, and data points to decipher, things can get messy; a lot of questions get asked. The following guide aims to answer some of those core questions and expands on some of the specifics of sales data analysis by outlining key data points to follow.