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In 2017, 64% of small businesses said they used a bank loan to meet their capital needs. Challenge is… The traditional methods of getting small business finance are clunky and outdated. So when Kabbage was founded in 2008 with a 100% automated application process, making it easy for small business to secure finance, they grew fast. REALLY FAST. Kabbage have now provided $4 billion of funding to more than 100,000 small businesses in the US, and they now worth over $1.3 billion. Here’s how they did it…

  • DJ

    Duncan Jones

    about 2 years ago #

    Great case study - we’ll worth the read and shows the relationship between product/market fit & successful growth marketing well.

  • ML

    Mark Lindquist

    about 2 years ago #

    Love how deep you go digging into their marketing strategy. Great work!

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